AI-generated Content

We use AI as a tool that supports our team in daily work – for example with text variants, translations, image editing and product presentation. This allows us to show new pieces of jewellery faster and keep our shop up to date in several languages.

The time gained goes where it matters most: into advice, quality and personal contact with you.

No. Every piece of jewellery is photographed for real first – these shots form the basis for everything else. AI is used additionally, for example for image optimisation, backgrounds, finishing touches or presentation on models.

Texts and images are reviewed and adjusted by our team before publication.

Yes. We work with AI-generated models and avatars to show our jewellery in different looks and situations without producing a separate shoot for every variation.

These models do not depict real people. We make sure that no personal rights are affected and that the people depicted cannot be identified as such.

The piece of jewellery itself always remains the real product that you order.

No. AI models expand our visual world, they do not replace it. Real photo shoots with real people remain an integral part of our brand communication – precisely because presence, emotion and the moment cannot be created artificially.

Yes. This is the most important boundary for us: AI changes the presentation around it, but never the product itself. Material, colour, shape and proportions match the real piece of jewellery.

If you notice a discrepancy between the image and the delivery, please contact us – we will look into it.

Yes. AI supports us in the design phase – for example with moodboards, shape studies and the development of design ideas.

The decision as to which design is actually produced is always made by our team. Every piece of jewellery is selected, checked and handcrafted by people.

At present we do not label AI-assisted images individually. This page gives you an overview of where and how we use AI.

If you would like to know how a particular image was created, just write to us – we will tell you openly.

All content – texts as well as images – undergoes review by our team before publication. We check for factual accuracy, fidelity to the product and that the result suits Heideman.

Anything that does not pass this review is corrected or not published.

No. We use AI exclusively to create content – not to analyse personal data.

Customer data is not used to train AI models and is not passed on to third parties for this purpose. You can find details in our privacy policy.

No. For us, AI is a tool – comparable to image editing or translation programs. It takes repetitive tasks off our hands and gives us time.

Decisions about design, quality, content and brand appearance continue to be made by people in our team.

If you would like to know how a particular image was created, or have questions about how we handle AI, just write to us – we will answer you personally.

We continuously develop our processes and update this page whenever something changes.